The Art Deco period of the 1920s and 1930s was a milestone for white gold. This era's bold geometric designs and modern aesthetics made white gold a popular choice for rings, bracelets, and intricate necklaces. Jewelry from this time often featured dazzling diamonds and precious gems set in white gold for stunning contrast and brilliance. The movement coincided with advances in jewelry-making, leading to intricate designs that defined the period.
After World War II, white gold's popularity soared again. The post-war economic boom revived luxury goods, making white gold a staple for wedding and engagement rings. Its durability, especially when alloyed with nickel, made it ideal for everyday wear, while its understated elegance appealed to couples who preferred it over platinum and yellow gold.
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